The Internet Strategy Handbook

Mary Cronin wrote the very first book about doing business on the Internet, and her latest contribution continues in her pioneering and practical efforts at explaining the net to practical-minded managers. This is a collection of ten essays written by information managers and consultants for information managers and consultants. Includes contributions from high level employees of Genentech, Dow Jones, Digital, and Lockheed, among other high-powered and effective users of information technologies.