Cutting Edge: Gillette's Journey to Global Leadership
Book Details
Author(s)McKibben, Gordon
PublisherHarvard Business Review Press
ISBN / ASIN0875847250
ISBN-139780875847252
AvailabilityIn Stock.
Sales Rank790,389
MarketplaceUnited States 🇺🇸
Description
Ever since a forward-thinking bottle-cap salesman named King Camp Gillette first grew tired of shaving with a dull razor more than 100 years ago, the company he then founded has prospered impressively--despite ongoing threats of hostile takeovers and downsizing--by continuing to explore new geographic markets and introduce fresh consumer products. Cutting Edge: Gillette's Journey to Global Leadership, by long-time business journalist Gordon McKibben, is a scrupulous, behind-the-scenes examination of the firm's history with an emphasis on the modern period that began around 1975 and solidified Gillette's deserved reputation as a worldwide powerhouse.
