Common Interest, Common Good: Creating Value Through Business and Social Sector Partnerships

This volume chronicles the broad range of potential relationships between businesses and non-profit organizations. It argues that forward-looking corporations and community organizations (both non-profit and government) can solve many of their problems by working together. The authors explore innovative alliances between for-profit and not-for-profit industries, from corporate sponsorships and cause-related marketing to school-to-work initiatives and employee volunteer programmes.