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Marketing Information Systems: Creating Competitive Advantage in the Information Age

Name: Marketing Information Systems: Creating Competitive Advantage in the Information Age
Author: Kimball Marshall
ISBN: 9780877092902

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24.95 USD

Book Details

ISBN / ASIN0877092907

ISBN-139780877092902

Sales Rank3,378,204

MarketplaceUnited States 🇺🇸

This clear, readable supplement provides concrete and varied examples of the uses and impacts of marketing information systems.