Marketing Information Systems: Creating Competitive Advantage in the Information Age
24.95
USD
Book Details
Author(s)
Kimball Marshall
Publisher
Boyd & Fraser Pub Co
ISBN / ASIN
0877092907
ISBN-13
9780877092902
Sales Rank
#3,378,204
Marketplace
United States 🇺🇸
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Description
This clear, readable supplement provides concrete and varied examples of the uses and impacts of marketing information systems.
