Ford Pickup Color History

The rich history and tradition of Ford pickup trucks covers 90 years, and what a productive and progressive 90 years of truck development they have been. Ford's truck production began with simple conversations of the Model T into a commercial hauler. The Model A came next, with significantly greater power and considerably more style. Since then, Ford has developed light-duty trucks with the cargo space, towing power, styling, luxury, safety features, and versatility to meet the needs of varied buyers and collectors. Today, there is collector demand for Ford trucks of every era, whether they're hard-working Bonus Built models, military jeeps, smart-looking Rancheros, trail-breaking Broncos, or the F Series style and sales leaders of the modern era. FORD PICKUP COLOR HISTORY covers the developmental history of Ford light-duty trucks. It tells how and why trucks were designed and marketed to serve customers' needs and generate sales in the highly competitive truck market. Color photography of trucks in original condition and of beautifully restored Ford trucks shows how these trucks combine style, muscle, and cargo room. Trucks that yesterday were doing yeomen work on the farm, at the warehouse, and around town are today regarded--and desired--as collectible trucks.