199 Ideas: Powerful Marketing Tactics That Sell

Non-profit groups and organizations are business just like any other, and like other businesses, they have to maximize resources and marketing dollars. Charities, foundations, and fast budding nonprofits don t have time to hire high-priced marketing firms, but they can learn from those who practice in the trade. Published by the premier resource for associations and nonprofits, this gem chock-full of ideas and suggestions will help you get your nonprofit group marketed and promoted.

Here are just a few ideas of how you jumpstart some marketing initiatives from 199 Ideas

Learn how to write an email subject line that helps guarantee it will be read

Price your products and services competitively

Build an online fan base and use social networking capabilities

ASAE is a membership organization of more than 22,000 association executives and industry partners representing more than 11,000 organizations. ASAE members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. ASAE is the preeminent source of knowledge, learning, community, and advocacy for the field of association management. ASAE s publishing imprint, Association Management Press, reflects the ASAE mission by publishing relevant, reliable content focusing on helping professionals tackle their organizational leadership and management challenges.