Fundamentals of advertising research (Grid series in advertising and journalism)
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Book Details
Author(s)
Alan D Fletcher
Publisher
Grid Pub
ISBN / ASIN
0882441787
ISBN-13
9780882441788
Marketplace
France 🇫🇷
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Description
Including new and expanded material, this fourth edition provides the answers to many practical questions in this introduction to advertising research. This book should be of interest to degree and diploma students on courses in advertising research methods in departments of advertising, journalism or marketing.
