Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World
Price not available for France
You can still browse on Amazon. Try another country above.
Book Details
Author(s)
Frederick L. Allen
Publisher
Harper Paperbacks
ISBN / ASIN
0887307515
ISBN-13
9780887307515
Marketplace
France 🇫🇷
Ratings & Reviews
No reviews yet — be the first!
No reviews yet.
Description
"A clear, convincing, anecdotal, often fascinating portrayal not just of Coca-Cola's corporate brilliance, but of how it inveighed its way into the center of American, and world, consciousness."--The Financial Times
