Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
Book Details
Author(s)
Moore, Geoffrey A.
Publisher
Business
ISBN / ASIN
0887307655
ISBN-13
9780887307652
Availability
Only 1 left in stock - order soon.
Category
Business & Economics
Marketplace
United States 🇺🇸
Ratings & Reviews
No reviews yet — be the first!
No reviews yet.
Description
This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice in Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.
