Relentless: The Japanese Way of Marketing
22.00
USD
Book Details
Author(s)Johny K. Johansson, Ikujiro Nonaka
PublisherHarperbusiness
ISBN / ASIN0887308058
ISBN-139780887308055
Sales Rank1,870,059
MarketplaceUnited States 🇺🇸
Description
An examination of Japanese marketing strategies profiles the highly self-disciplined Japanese mind while explaining why Japanese practices lead to profit and market leadership and drawing comparisons between western and eastern belief systems. $35,000 ad/promo.
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