Relentless: The Japanese Way of Marketing
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Book Details
Author(s)
Johny K. Johansson, Ikujiro Nonaka
Publisher
Harperbusiness
ISBN / ASIN
0887308058
ISBN-13
9780887308055
Marketplace
India 🇮🇳
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Description
An examination of Japanese marketing strategies profiles the highly self-disciplined Japanese mind while explaining why Japanese practices lead to profit and market leadership and drawing comparisons between western and eastern belief systems. $35,000 ad/promo.
