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MARKSTRAT A Marketing Strategy Game Teaching Notes

AuthorJean-Claude Larreche, Hubert Gatignon
PublisherScientific Press
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Book Details

Author(s)Jean-Claude Larreche, Hubert Gatignon
PublisherScientific Press
ISBN / ASIN0894260367
ISBN-139780894260360
MarketplaceFrance  🇫🇷

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