Million Dollar Mailings (The Libey Business Library)
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Book Details
Author(s)
Denison Hatch
Publisher
Natl Book Network
ISBN / ASIN
0895265095
ISBN-13
9780895265098
Marketplace
France 🇫🇷
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Description
Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique — copy approaches, design, formats, offers — unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.
