Marketing, Fundraising and Promotion for Sport and Fitness Programs
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Book Details
Author(s)
William F. Stier, Jr.
Publisher
American Press
ISBN / ASIN
089641387X
ISBN-13
9780896413870
Marketplace
France 🇫🇷
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Description
This book was written specifically for those desiring to gain a greater insight into the world of marketing, fundraising and promotion within the world of sport/recreation management and athletic administration. The book encompases three distinct fields: marketing, fundraising and promotions. It is written from a very practical perspective providing theory of marketing, fundraising and promotions coupled with practical experiences of the author's over 30 years of experience.
