Marketing, Fundraising and Promotion for Sport and Fitness Programs

This book was written specifically for those desiring to gain a greater insight into the world of marketing, fundraising and promotion within the world of sport/recreation management and athletic administration. The book encompases three distinct fields: marketing, fundraising and promotions. It is written from a very practical perspective providing theory of marketing, fundraising and promotions coupled with practical experiences of the author's over 30 years of experience.