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Market-Share Analysis: Evaluating Competitive Marketing Effectiveness (International Series in Quantitative Marketing)

Name: Market-Share Analysis: Evaluating Competitive Marketing Effectiveness (International Series in Quantitative Marketing)
Author: Lee G. Cooper, Masako Nakanishi
ISBN: 9780898382785

AuthorLee G. Cooper, Masako Nakanishi

PublisherSpringer

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Book Details

Author(s)Lee G. Cooper, Masako Nakanishi

PublisherSpringer

ISBN / ASIN0898382785

ISBN-139780898382785

AvailabilityUsually ships in 24 hours

Sales Rank4,113,177

MarketplaceUnited States 🇺🇸

Description

Book by Cooper, Lee G., Nakanishi, Masako