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Measuring the Effectiveness of Image and Linkage Advertising: The Nitty-Gritty of Maxi-Marketing

AuthorArch G. Woodside
PublisherPraeger
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Book Details

Author(s)Arch G. Woodside
PublisherPraeger
ISBN / ASIN0899309844
ISBN-139780899309842
MarketplaceUnited States  🇺🇸

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