Color in American Newspapers (Report (Poynter Institute Graphics & Design Center).)

This volume describes the state of the art in newspaper color and points toward the future. It includes: A digest of what we know about color; How three newspapers achieved color excellence (USA Today, St. Petersburg Times, The Orange County Register); Results of the Poynter Institute color experiments; A research report on color and street sales; Tips on designing with color from Mario Garcia; An annotated bibliography of newspaper color.