Business + Management for Digital Print Providers and Sign Shops

Managing a digital print or sign shop is a highly challenging, constantly evolving task. But with the help of Business + Management for Digital Print Providers + Sign Shops, daily responsibilities such as staying competitive and mastering cash flow are less daunting. This new book can help digital print providers and sign shops to manage their businesses in a smart, profitable, and forward-thinking manner. Drawing on more than 60 of his columns and articles from The Big Picture magazine, Marty McGhie introduces all of the main areas of concern, from general management and financial management, to sales, marketing, production and human resources. Whether you read it straight through, or pick it up for an essay on a particular subject as needed, Business + Management for Digital Print Providers + Sign Shops provides both the questions you should be asking, as well as the many answers and advice experience brings.