The NSCI Stop-Smoking Handbook, International Edition: A proven step-by-step plan every smoker can follow

Robert Brynin is the Research Director of the National Smoking Cessation Institute, and is responsible for the NSCI Knowledge Base, built up over the past twenty years with tens of thousands of smokers that the Institute has helped to stop smoking. The NSCI’s ethos is that, unlike pharmaceutical companies who look for problems to fit their solutions, we have one problem, millions of people smoking, and we ask three very simple questions about this: 1. Why do people smoke? 2. Why do so many smokers not want to stop? 3. Why is it so hard to stop smoking? These three questions lead us to another: 4. What is the very best we, as an Institute, can do for these smokers? If you have read any other book about quitting smoking (especially if you have read anything by Allen Carr), you might make the mistake of thinking there is nothing more to know about this subject. Question: do you know why, when you are stopping smoking, it is important not to eat tomatoes? No? You didn’t know that the tomato plant and the tobacco plant are related, and why this matters? If you didn’t, anything you have read before The NSCI Stop-Smoking Handbook has failed to give you the knowledge you need. So, it’s full of new stuff you didn’t know you need to know, which is probably why you have failed up until now. But is it boring? Should you be put off reading this book because you don’t want to know these things, you just want to stop smoking? You are going to enjoy the Handbook. You are really going to enjoy it. It’s funny, it’s provocative, it’s truly inspirational. No-one is promising you will read it and stop smoking (but of course you might) but you will never be the same after you’ve read it. The Handbook is going to take you, step-by-step, through every conceivable problem you have ever had, or are likely to have, with stopping smoking, and without exception Robert is going to answer every question, every problem, every doubt, and, as he says, everyone can stop smoking, and that includes you!