How to Pass Your Marketing Exams: The Guide to Becoming a Successful Marketing Student

This unique book is the product of more than 20 years research and almost 40 years of successful practical experience. How to Pass Your Marketing Exams: The Guide to Becoming a Successful Marketing Student was written especially for students of marketing. Readers are provided with clear and valuable guidance on how to plan and manage their own study program. Students are also introduced to a range of tried, tested and effective examination and assignment preparation techniques. This book was developed specifically for students who are currently studying, or planning to study marketing at intermediate level. That means if your aim is to gain a formal marketing qualification, such as a professional marketing certificate, professional marketing diploma or any similar certified or professional marketing qualification, this book has been written for you. The material has also been designed to meet the needs of students who may be required to study a single marketing module that forms an optional or mandatory component of a non-marketing specialized professional qualification, such as a purchasing, banking, media or hospitality and tourism diploma. This guide can be used effectively in conjunction with any form of delivery program, including traditional face-to-face classes and intensive residential workshops, or any type of open, flexible, distance or online learning system. Students enrolled and supported at accredited study centers and also independent marketing students who plan to undertake their studies on a totally self-directed learning basis are equally likely to find the guidance and advice in this book invaluable. Anyone who is studying for a marketing-related qualification such as e-marketing, marketing in hospitality and tourism, marketing communications, advertising or public relations is also likely to appreciate the numerous study, assignment preparation and examination tips. The key marketing models and topics are listed in the appendices.