Direct Marketing Strategies: Forget Theory - Here's What Really Works (Marketing Techniques)

Fast-paced, often humorous: Jeff Dobkin keeps you intrigued and entertained as you learn hundreds of practical marketing tips, techniques and methods. A wildly funny at times - yet extremely useful - set of articles on marketing and direct marketing. Marketing was never this interesting or this much fun. Dobkin's conversational style of writing is light and breezy - yet the information quite deep.