360 Degree Selling: How To Sell Biotechnology Products (Pharmaceutical Selling)

The first and only pharmaceutical selling book in the United States on Relationship Selling. The author identifies the five critical success areas in selling biotechnology products: - Scientific Selling/Clinical Studies - Disease Management - Managed Care/Institutional Selling - Time and Territory Management - Relationship Selling The book also takes theory to the next level, and provides the reader with a Physician Relationship Management (PRM/CRM) Sales Strategy Report on any physician. This unique, innovative technology approach allows salespeople to implement the skills in a real selling situation. No other pharmaceutical or non-pharmaceutical selling book provides this added benefit.