New Wave Pharmaceutical Selling

Book Description The book that started it all is back, bigger and better. New Wave Pharmaceutical Selling-Revised Edition - provides a look at today's pharmaceutical market and the trends that are taking place. New Wave Pharmaceutical Selling-Revised Edition focuses on the importance of customer relationship management in pharmaceutical selling. Each reader will have access to a website where they can receive a free individualized physician relationship management report on any physician, which is an added bonus. The new book has a 45-page pharmaceutical selling skills section that covers all aspects of the basic pharmaceutical sales call, with specific examples. The selling skills emphasized in the book are especially ideal for representatives who call on primary care physicians. New Wave Pharmaceutical Selling-Revised Edition provides an overview of the past, present, and future in pharmaceutical selling. The book shows the reader solid, concrete examples of the skills that they need to sell in today's marketplace. This book is real world, written by authors who work in the pharmaceutical industry. From the Publisher We highly recommend this book for people who are looking for a career in pharmaceutical sales, and those who are already in sales, and looking to improve their selling skills.