The Product Marketing Handbook for Software, 4th Edition
Book Details
Author(s)Merrill R. Chapman
PublisherAegis Resources, Inc.
ISBN / ASIN0967200865
ISBN-139780967200866
MarketplaceFrance 🇫🇷
Description
The definitive guide for executing successful software marketing and sales programs for any size company. Included is a CD that contains goals and action item checklists that cover over 2600 separate marketing and sales tasks.
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