Marshall McLuhan: Wise Guy
Book Details
Author(s)
Judith Fitzgerald
Publisher
Dundurn
ISBN / ASIN
0968816673
ISBN-13
9780968816677
Availability
Usually ships in 1 to 3 weeks
Sales Rank
#4,192,512
Category
Biography & Autobiography
Marketplace
United States 🇺🇸
Description
Communications theorist Marshall McLuhan (1911-1980) predicted the effects of electronic media on modern culture as early as 1964. McLuhan published several breakthrough books and coined terms like "hot" and "cool" media, "the global village," and "the medium is the message."
