Marshall McLuhan: Wise Guy
Book Details
Author(s)Judith Fitzgerald
PublisherDundurn
ISBN / ASIN0968816673
ISBN-139780968816677
AvailabilityUsually ships in 1 to 3 weeks
Sales Rank4,192,512
CategoryBiography & Autobiography
MarketplaceUnited States 🇺🇸
Description
Communications theorist Marshall McLuhan (1911-1980) predicted the effects of electronic media on modern culture as early as 1964. McLuhan published several breakthrough books and coined terms like "hot" and "cool" media, "the global village," and "the medium is the message."
More Books in Biography & Autobiography
More Books by Judith Fitzgerald
