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Advertising Censorship (Media and Business Studies)

Book Details

ISBN / ASIN0972051600
ISBN-139780972051606
MarketplaceFrance  🇫🇷

Description

Advertising Censorship is the first in-depth study of the pressures that advertisers exert on the mass media. This scholarly study is based on interviews, surveys and published news reports about how advertisers aggressively respond to news stories about their firms. Advertising Censorship is essential reading for news consumers, advertisers, journalists, and public relations professionls.

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