Buyer-Approved Selling: Sales Secrets from the Buyer's Side of the Desk (The Approved Series)

Ever wondered which selling approaches really work? Of course you have. But if you’re like many salespeople you’ve never considered the obvious: asking the buyer what he or she wants. Buyer-Approved Selling - the inaugural title in the Approved Series of business books - does it for you.

Like the rest of the Approved Series, Buyer-Approved Selling is research based. The Marketshare Research Institute team asked purchasing professionals from 228 companies across America what gets them to buy - and what makes them (silently) say "No way." The results, documented in no-nonsense, bite-sized practical tips, read like a "sales trip" through the buyer’s mind. Start living these tips now. After all, who better to tell you how to sell than the very people you sell to?

Buyer-Approved Selling: read today…use tomorrow.