The Customer Approved Small Business: Success Secrets For Developing Your Small Business

Designed on the research-based Approved Series template, The Customer-Approved Small Business is an easy-to-read, easy-to-use book that guides a business owner through two critical business areas:

•Laying a solid foundation (so customers will find dealing with you easy and enjoyable) •Business development (creating and retaining customers)

The foundation section of the book covers the importance of systemizing your business so things run as smoothly as possible. Specific areas covered in this section include: the business plan, the operations manual, insights on recruiting and hiring the right people, the employee manual, and time management tips.

The business development section covers marketing, data base management, prospecting, the sales meeting, business proposals, negotiating, closing the sale, and customer service. (Please note that this section includes content from the book Buyer-Approved Selling: Sales Secrets from the Buyer’s Side of the Desk.)

Like the rest of the Approved Series, The Customer-Approved Small Business is research based. It features interviews with ‘customers' from various walks of life. Their comments lend validation to the recommended strategies and approaches, serving as great motivators for readers. Let this simple thought guide every decision you make.

Read today...use tomorrow.