Truths in Advertising -- 140 Powerful Insights on Making It in the Industry

Tim Copacia, one of Detroit's most respected advertising industry professionals, shares his 24 years of experience and personal insights on doing what it takes to make it in today's agency business. Truths in Advertising is about those truths, insights and nuggets of wisdom that will help you be more successful in the exciting and dynamic business of advertising and marketing communications. It will demonstrate effective ways to improve your business relationships, guidance on playing it smart, and how to deal more effectively with coworkers and clients. It's one of those special books that should be read and referenced regularly to remind you about the little things that can make a big difference. Whether you are a college marketing student, a young professional or a seasoned veteran, you're sure to find these thoughtful insights both useful and inspirational.