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Books in Category — Advertising

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The business of drawing public attention to goods and services.A public promotion of some product or service.
41 books found — Page 1 of 2
Persuasion Ethics Today
Persuasion Ethics Today
By: Routledge
Routledge
United States
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Advertising and Promotion: An Integrated Marketing Communications Perspective
Advertising and Promotion: An Integrated Marketing Communic…
By: George E. Belch,
Irwin Professional Pub
United States
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No Logo
No Logo
By: Naomi Klein,
Flamingo
United States
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Essentials of Contemporary Advertising
Essentials of Contemporary Advertising
By: See allWilliam F. ArensMichael F. Weigold,
Mcgraw Hill Higher Education
United States
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American mass media: Industries and issues
American mass media: Industries and issues
By: Robert Atwan,
Random House
United States
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The Robert Collier Letter Book
The Robert Collier Letter Book
By: Robert Collier,
Important Books
United States
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Rapid Response Advertising
Rapid Response Advertising
By: Geoff Ayling, Jeff Ayling, Kerri Ayling, Jenny Ayling,
Business & Professional Pub
United States
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Split Thirty
Split Thirty
By: Michael Davidow,
CreateSpace Independent Publishing Platform
United States
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The Advertising Handbook (Media Practice)
The Advertising Handbook (Media Practice)
By: Sean Brierley,
Routledge
United States
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Graphis Brochures 3 - An International Compilation of Brochure Design
Graphis Brochures 3 - An International Compilation of Broch…
By: b-martin-pedersen,
Graphis Inc
United States
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ADVERTISEMENT AND PROMOTIONS: AN IMC PERSPECTIVE
ADVERTISEMENT AND PROMOTIONS: AN IMC PERSPECTIVE
By: Kruti Shah,
MCGRAW-HILL EDUCATION (INDIA) LTD
United States
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Marketing Financial Services
Marketing Financial Services
By: Jillian FarquharArthur Meidan,
Palgrave Macmillan
United States
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Advertising (The Harbrace series in business and economics)
Advertising (The Harbrace series in business and economics)
By: Kenneth A Longman,
Harcourt Brace Jovanovich
United States
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Flight Plan to Sales Success: New Media Marketing for the Aviation Industry
Flight Plan to Sales Success: New Media Marketing for the A…
By: Paula Williams,
lulu.com
United States
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Contemporary Advertising
Contemporary Advertising
By: William F. Arens,
McGraw-Hill/Irwin
United States
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Principles Of Advertising & Imc(Sie)
Principles Of Advertising & Imc(Sie)
By: Unknown Author,
Tata Mcgraw-hill Publ. Ltd.
United States
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Advertising and Promotion: An Integrated Marketing Communications Perspective
Advertising and Promotion: An Integrated Marketing Communic…
By: Michael A. Belch George E. Belch,
United States
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How to Pass Advertising: Third Level
How to Pass Advertising: Third Level
By: Chris Francis,
LCCI Examinations Board
United States
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Truths in Advertising -- 140 Powerful Insights on Making It in the Industry
Truths in Advertising -- 140 Powerful Insights on Making It…
By: Timothy G. Copacia,
Liverpool Books
United States
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Cutting Edge Radio: How to Create the World's Best Radio Ads for Brands in the 21st Century
Cutting Edge Radio: How to Create the World's Best Rad…
By: Jim Aitchison,
Pearson Education,Singapore
United States
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Advertising and Promotions: An Integrated Brand Approach, International Edition
Advertising and Promotions: An Integrated Brand Approach, I…
By: ET ALL SEMENIK ,ALLEN,
Cengage Learning
United States
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Media: From Chaos to Clarity
Media: From Chaos to Clarity
By: Judy Ungar Franks, Mary Leader, Rochelle Victor,
The Marketing Democracy, Ltd.
United States
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The Practical Pocket Guide to Account Planning
The Practical Pocket Guide to Account Planning
By: Chris Kocek, Lin Zagorski, Rebecca Pollock,
Yellow Bird Press
United States
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Advertising and Promotion: An Integrated Marketing Communications Perspective (International Edition) Seventh Edition
Advertising and Promotion: An Integrated Marketing Communic…
By: George E. Belch, Michael A. Belch,
McGraw-Hill
United States
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Advertising and Sales Promotion
Advertising and Sales Promotion
By: S H H Kazmi, Satish K Batra,
Excel Books
United States
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Advertising: Principles and Practice
Advertising: Principles and Practice
By: und John Burnett  William Wells, Sandra Moriarty,
Prentice Hall College Div
United States
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Integrated Advertising, Promotion, and Marketing Communications, Canadian Edition
Integrated Advertising, Promotion, and Marketing Communicat…
By: Kenneth E. Clow, Donald E. Baack, John Peloza,
Pearson
United States
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Advertising and Promotion: An Integrated Marketing Communications Perspective
Advertising and Promotion: An Integrated Marketing Communic…
By: George E. Belch,
Mcgraw-Hill (Tx)
United States
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How to Plan Advertising
How to Plan Advertising
By: Alan Cooper,
Cengage Learning
United States
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The Win Without Pitching Manifesto
The Win Without Pitching Manifesto
By: Blair Enns,
RockBench Publishing Corp.
United States
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Advertising Management: Concepts and Cases
Advertising Management: Concepts and Cases
By: Mohan
McGraw-Hill Education
United States
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Integrated Advertising, Promotion and Marketing Communication W
Integrated Advertising, Promotion and Marketing Communicati…
By: Kenneth Clow
Pearson/Education
United States
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