STAND OUT!

If you're not one of the first two or three names that come to mind when your prospect is ready to buy, you're not even in the game. Use the practical how-to tools in this book, and you'll stamp your brand indelibly in the minds of your target customers. You'll write a positioning statement for your business. a key first step to creating a brand and image. You'll learn what "market position" means, which one you're in now, which one you might prefer to be in, and what you have to do to get there. You'll learn what should go into logo design, and how to write an effective tag line to go with it. You'll even get tips on advertising and promotion, doable information you can use immediately to get maximum return from your investment in marketing and promotion.