60-Second Copywriter

60-Second Copywriter was originally created to help people write more effective radio, but it helps solve one of the biggest problems faced by all of us: No Time!

60-Second Copywriter to the rescue! You’ll get proven techniques that take about a minute each to create commercials, stories, ads, presentations and letters. You'll get seventeen of my best techniques that will help you:

• Save time and frustration.
• Break writers’ block.
• Increase the power of your communications.
• Reach your audience more effectively.
• Get better results from your advertising. Here's what you'll find in the 60-Second Copywriter CD and workbook:

1. Tell a story about your audience
2. Audience empathy
3. Go for the emotion – how do you want the listener to feel?
4. Branding – No matter what kind of advertisement, brand, brand, brand
5. The ANA (audience needs analysis). What does your audience need to hear to act? Make the human connection between your client and the listener.
6. Find the benefits: "What? So what?" technique
7. Condense / Simplify / Focus
8. Overwrite – continuous writing
9. Brainstorming
10. Foreign lecturer – translation
11. Inside story
12. Write to music
13. Flip cards
14. Be human – exploit the chink in the armor
15. Write to a sound effect
16. Audio Headlines – the 5-second test
17. Peer Selling