Libey and Pickering on RFM and Beyond
Book Details
Author(s)
Donald R. Libey, Christopher Pickering
Publisher
MeritDirect Press
ISBN / ASIN
0976517205
ISBN-13
9780976517207
Availability
Usually ships in 24 hours
Sales Rank
#1,707,485
Marketplace
United States 🇺🇸
Ratings & Reviews
No reviews yet — be the first!
No reviews yet.
Description
Wisdom, analytics and tactics for improving multichannel profitability. Expanded Second Edition released October 2008. How to improve multi-channel customer and prospect profits using advanced recency, frequency and monetary value analysis. A 'must read' book for direct, catalog and Internet marketers; the definitive textbook for optimized RFM and beyond.
