Libey and Pickering on RFM and Beyond
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Book Details
Author(s)
Donald R. Libey, Christopher Pickering
Publisher
MeritDirect Press
ISBN / ASIN
0976517205
ISBN-13
9780976517207
Marketplace
France 🇫🇷
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Description
Wisdom, analytics and tactics for improving multichannel profitability. Expanded Second Edition released October 2008. How to improve multi-channel customer and prospect profits using advanced recency, frequency and monetary value analysis. A 'must read' book for direct, catalog and Internet marketers; the definitive textbook for optimized RFM and beyond.
