Food Booth The Entrepreneur's Complete Guide to the Food Concession Business

Whether you want to sell food at fairs, festivals, and special events or from a stationary food stand, Food Booth, The Entrepreneur's Complete Guide to the Food Concession Business, Expanded 2nd Edition, is a step-by-step "how-to" guide to designing, managing, and operating a successful mobile food business. Based directly on the author's twenty-six years of experience, Food Booth is a rare insight into this refreshingly unconventional yet surprisingly lucrative field of food service. Comprehensive in scope, it provides in-depth, no-nonsense information on how to start your food concession business from the ground up, how to find and establish a location or events, and how to manage your business to reach your sales potential quickly, compounding your sales year after year. Whereas most business start-up books only tell readers "what to do" Food Booth also addresses the "how" and the "why". Chapters include virtually every aspect of planning, designing, and acquiring the booth and equipment, establishing a lucrative menu, plus licensing, scheduling events, and the day to day overall operational procedures. Far more than just a book about the start-up process, Food Booth also features an entire chapter on developing the crucial "marketing on the midway mindset" that most concessionaires lack. There are photos and images galore to illustrate various points and an appendix of example operational forms. Food Booth raises the bar on the food concession industry and gives the reader a "leg up" so that as a concessionaire they don't needlessly sabotage them self on the otherwise steep learning curve. The author draws on her long experience in the business where she additionally held a position on the Oregon Food Services Advisory Board, and founded Northwest Vendor's Network Association. She is a concessions development, management, and marketing expert and has served as consultant to many concession start-ups and event organizers.