The Little Black Book on Law Firm Branding and Positioning for Small to Mid-size Law Firms

"The Little Black Book on Law Firm Branding and Positioning," written by Paula Black has been named the 2006 Business Breakthrough Book of the Year, as well as one of the Ten Outstanding Books of the Year, by the Independent Publisher Book Awards. "The little Black Book" is 113 pages of sound advise enabling professional firms to put a branding strategy in place. It's a quick read with powerful messages to act upon. The book provides an insider's look at branding, what it is, and what it can do for a firm. Readers learn that branding is about much more than creating a striking logo or a great ad campaign. Rather, it represents the essence of a firm's personality as well as a fusion of client perceptions about a firm - and a firm's implicit promise to clients. As Black explains, creating a powerful brand begins with defining a firm's personality and giving expression to that personality through a memorable name and tagline and a strong visual identity. From there, Black explores the range of marketing materials that a firm can create to reflect the brand identity - everything from brochures and websites to advertising and newsletters.

About The Author

Paula Black has delivered powerful and innovative marketing and graphic design solutions for more than twenty years through her Miami-based agency, Paula Black & Associates. Drawing from a strong background in branding and positioning, Paula placed her focus on the legal market and has since assisted numerous law firms with everything from designing memorable logos and standout marketing materials to marketing strategy and business growth. She is a frequent speaker on the topics of law firm branding and positioning and has delivered speeches and seminars for groups including the Managing Partner Forum, TAGLaw and TIAG, and the Legal Marketing Association.