Build a Brand Like Trader Joe's
Book Details
Author(s)
Mark E Gardiner
Publisher
bikewriter.com
ISBN / ASIN
0979167337
ISBN-13
9780979167331
Availability
Usually ships in 24 hours
Sales Rank
#936,064
Category
Branding (Marketing)
Marketplace
United States 🇺🇸
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Description
Want to create a cult of customers devoted to your own brand? Then you need to read "Build a brand like Trader Joe's" Mark Gardiner was an award-winning Copywriter and Creative Director, the VP of Marketing at one of Canada's best-loved retail chains, and ran his own ad agency. Then, he took a $12 per hour job at Trader Joe's, and discovered how one of America's most secretive companies built the strongest brand in its category, without ever spending a cent on brand advertising.
