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Informationsökonomische Markenpolitik: Zur Bedeutung der Informationsökonomie für die Markenpolitik von Herstellern (Europäische Hochschulschriften / ... Universitaires Européennes) (German Edition) Buy on Amazon

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Informationsökonomische Markenpolitik: Zur Bedeutung der Informationsökonomie für die Markenpolitik von Herstellern (Europäische Hochschulschriften / ... Universitaires Européennes) (German Edition)

AuthorMarcus Schölling
PublisherPeter Lang GmbH, Internationaler Verlag der Wissenschaften
CategoryBranding (Marketing)
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Book Details

Author(s)Marcus Schölling
PublisherPeter Lang GmbH, Internationaler Verlag der Wissenschaften
ISBN / ASIN3631365926
ISBN-139783631365922
CategoryBranding (Marketing)
MarketplaceUnited States  🇺🇸

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