Informationsökonomische Markenpolitik: Zur Bedeutung der Informationsökonomie für die Markenpolitik von Herstellern (Europäische Hochschulschriften / ... Universitaires Européennes) (German Edition) Buy on Amazon
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Informationsökonomische Markenpolitik: Zur Bedeutung der Informationsökonomie für die Markenpolitik von Herstellern (Europäische Hochschulschriften / ... Universitaires Européennes) (German Edition)

Author Marcus Schölling
Publisher Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Category Branding (Marketing)
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Book Details
Author(s) Marcus Schölling
Publisher Peter Lang GmbH, Internationaler Verlag der Wissenschaften
ISBN / ASIN 3631365926
ISBN-13 9783631365922
Category Branding (Marketing)
Marketplace United States 🇺🇸
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