The Social Launch Toolkit

The Social Launch Toolkit will help you understand how to leverage new technologies and social media to build communities and create opportunities. It takes you through a “one-stop” shop for social media information: what exists in social media, where you can find the applications, and how you use these applications engage your community. The chapters of this book offer a basic framework of the different platforms available to businesses and how to use them. There are links to several different options that expand the functionality of the platforms for you to understand what’s possible.