The Fourth Shock: Mobility and the rise of demand data dominance

At current rates of growth, by the year 2016 Wal-Mart will become the 10th largest economy in the world, surpassing the gross domestic product of the entire country of France. The Fourth Shock explores this and other head-scratching ideas about the impact of new technologies on the global economy. It is not every day that a book sings the praises of Enron and rails against Apple, but these are just some of the surprises in store for the reader in this wry and fun-filled read. Simply stated, The Fourth Shock poses a fascinating view about how mobility and other rapidly emerging technologies will affect the world as dramatically as the Internet did over the last 15 years.