Do You Mean Business? Technical/Non-Technical Collaboration, Business Development and You
Book Details
Author(s)Babette N. Ten Haken
PublisherSpinner Press, LLC
ISBN / ASIN0984898654
ISBN-139780984898657
AvailabilityUsually ships in 24 hours
Sales Rank1,460,976
MarketplaceUnited States 🇺🇸
Description
THE ENGINEERING-SALES DISCONNECT IS OVER .... OR AT LEAST IT CAN BE
Today's global marketplace brings success to individuals and companies able to collaborate and operate in cross-functional teams. Yet many engineers and business development professionals operate in silos, missing opportunities for personal advancement and revenue generation. The primary barrier: they don't speak the same language.
    In Do YOU Mean Business? Technical/Non-Technical Collaboration, Business Development and YOU, Babette Ten Haken, consultant and founder of the renowned blog, Sales Aerobics for Engineers®, shows you how to:
    * Liberate yourself from the status quo of discipline-driven mindsets
   * Develop the ability to simultaneously translate technical as well as non-technical information to
    colleagues and customers
    * Understand how your functional role - not your job description - allows you to positively impact business development, even if you are a technical expert
Today's global marketplace brings success to individuals and companies able to collaborate and operate in cross-functional teams. Yet many engineers and business development professionals operate in silos, missing opportunities for personal advancement and revenue generation. The primary barrier: they don't speak the same language.
    In Do YOU Mean Business? Technical/Non-Technical Collaboration, Business Development and YOU, Babette Ten Haken, consultant and founder of the renowned blog, Sales Aerobics for Engineers®, shows you how to:
    * Liberate yourself from the status quo of discipline-driven mindsets
   * Develop the ability to simultaneously translate technical as well as non-technical information to
    colleagues and customers
    * Understand how your functional role - not your job description - allows you to positively impact business development, even if you are a technical expert
