Personality Marketing: Targeting, Creativity and Performance Basics for Traditional, Owned, and Social Media plus Video Sites and Personal Contacts

This book covers marketing elements and interpersonal communication techniques.  It's for anyone who engages with the prospects and customers of a small business, including managers, salespeople, and customer service personnel plus those involved with broadcasting, web marketing, and other content creation.  It covers the marketing mix from conception to consumption and explores promotional and media options. The text also addresses the principles of copywriting, and the basics of producing good video and audio for content marketing, training, and advertising.  It looks at general human motivations plus consumer behavior, and outlines creative techniques including the use of visualization, wit and humor. The book concludes with planning meaning in the subtext, using effective vocal techniques, and employing body language for performing better as personalities and marketers to transfer the right ideas, images, and feelings both in personal contacts and through media.