Growing Customer Lifetime Value: Retention & Renewal

Learn how to keep profitable subscribers and prevent them from dropping out of your newsletters or continuity program. You'll find a step-by-step action plan to stop the drain on your bottom line with more effective emails and promotions that increase: --Retention --Renewal re-engagement --Re-engagement --Win-back --Up-sells. Develop a system that fosters customers who trust you, value your information and give you decades of loyalty. Learn the copywriting secrets behind email and direct mail promotions that keep your customers happy and buying more from you. Gain more customers who like you and want what you are offering. Discover the profits these satisfied customers bring you over their lifetime. Each chapter holds actionable steps to increase your retention and renewal rate.