So What? Measuring and Assessing Strategic Communications in Land Use Politics
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Book Details
Author(s)
Owen Eagan
Publisher
Saint University Press
ISBN / ASIN
0991015908
ISBN-13
9780991015900
Marketplace
France 🇫🇷
Description
So What? presents a management consulting firm's approach to winning political campaigns. Though primarily written for real estate developers, the book has been hailed as the best business book on politics by industry, political, communications, and academic leaders.
