Taking Your Brand from the Bench to the Playing Field: Social Media Fundamentals for Brands

"Taking Your Brand from the Bench to the Playing Field" is a classroom in a book. It gives you the tools you need to build the business you want through social media. Also includes exercises at the end of each chapter to help you work through your social media strategy and help you define best practices for the various social networks such as Facebook, LinkedIn, Pinterest, Twitter, Google+, blogging, and more.