Snarketing 2.0

There's way too much bad advice about marketing and social media being thrown around out there, often relying on shoddy research and analysis. This book will help you see why it's bad advice, and give you guidance on how to do it right. And does it in a humorous way. Feel free to call it downright snarky. Topics covered include Twitter, Facebook, social media, marketing ROI, advertising, and gender roles in marketing.