Small Business Management: Launching and Growing Entrepreneurial Ventures / Longenecker, Justin G.

About Small Business Management (16th Edition)

New in This Edition

• Completely new start-up stories videos offer inside views into today's innovative small businesses in action: All of the videos are new and provide students with engaging, insider looks into creative ideas at work in a variety of interesting and innovative small businesses. Some of the videos cover Five Guys Burgers and Fries, Two Men and a Truck, Kind Snacks, B2B CFO, among others. Available on DVD to instructors, these lively segments bring a real-world perspective to the classroom with fascinating illustrations of entrepreneurship in action.


• New, expanded content addresses timely global issues, breaking technology, and family business. Now students can gain a solid understanding of multi-level marketing, e-business, and legal and global issues affecting entrepreneurs in tough economic times.
  
  
  • More on social media
  
  
  • More on small-business opportunities
  
  
  • More on Internet businesses
  
  
  • More examples of problems running a business
  
  
  • Condensed coverage of ethics material
  
  
  • Discussion of the effects of the recent recession on small businesses
  
  
• New feature: Start↑ (StartUp) features throughout provide direction and guidance on entrepreneurial Skills, Tools, Actions, Resources, and Transforming (going to the next level).


• New cases allow students to explore timely entreprenuerial opportunities. Careful thought has gone into preparing new thought-provoking cases at the end of the text that highlight companies such as W. S. Darley and Co., CitiStorage, Firewire Surfboards, and other thriving organizations. Students apply concepts they learn in each chapter to these realistic entrepreneurial situations.

Additional Features

• Entrepreneurship: Starting Up a Small Business (16th Edition): This version is a split of the main text focused on starting a small business, and consists of chapters 1-13, 22 & 23 from the main text.


• Managing & Growing a New Business Venture (16th Edition): This version is a split of the main text focused on managing and growing new business ventures. It consists of chapters 1-5 and 14-23 from the main text.


• Small Business Management (16th Edition), Global Economic Watch Edition: This version of the text is a paperback edition with extra content on the recent global economic crisis bound in. This additional content explores the historical factors building toward the current economic crisis as well as the impact on small business. It also contains a web access code to the robust Global Economic Watch website. The website is updated four times each day for premium current events coverage.