Small Business Management: Launching and Growing Entrepreneurial Ventures

Name: Small Business Management: Launching and Growing Entrepreneurial Ventures
Author: Longenecker, Justin G.
ISBN: 9781111532871

AuthorLongenecker, Justin G.

PublisherSouth-Western College Pub

CategoryBusiness & Economics

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Book Details

Author(s)Longenecker, Justin G.

PublisherSouth-Western College Pub

ISBN / ASIN1111532877

ISBN-139781111532871

AvailabilityIn Stock.

Sales Rank524,486

CategoryBusiness & Economics

MarketplaceUnited States 🇺🇸

Description

About Small Business Management (16th Edition)

New in This Edition

Completely new start-up stories videos offer inside views into today's innovative small businesses in action: All of the videos are new and provide students with engaging, insider looks into creative ideas at work in a variety of interesting and innovative small businesses. Some of the videos cover Five Guys Burgers and Fries, Two Men and a Truck, Kind Snacks, B2B CFO, among others. Available on DVD to instructors, these lively segments bring a real-world perspective to the classroom with fascinating illustrations of entrepreneurship in action.

New, expanded content addresses timely global issues, breaking technology, and family business. Now students can gain a solid understanding of multi-level marketing, e-business, and legal and global issues affecting entrepreneurs in tough economic times.
- More on social media
- More on small-business opportunities
- More on Internet businesses
- More examples of problems running a business
- Condensed coverage of ethics material
- Discussion of the effects of the recent recession on small businesses
New feature: Start↑ (StartUp) features throughout provide direction and guidance on entrepreneurial Skills, Tools, Actions, Resources, and Transforming (going to the next level).

New cases allow students to explore timely entreprenuerial opportunities. Careful thought has gone into preparing new thought-provoking cases at the end of the text that highlight companies such as W. S. Darley and Co., CitiStorage, Firewire Surfboards, and other thriving organizations. Students apply concepts they learn in each chapter to these realistic entrepreneurial situations.

Additional Features

Clearly presented finance chapters keep important financial information understandable and practical. Understanding and using financial information is frequently a challenge for both students and today's small business owners. Because knowing how to use and apply financial information is so critical for small business success, this edition's financial chapters provide careful attention to finance matters. What was previously one chapter on financial statements has been split into two chapters. The new material should help create a level playing field for the "non-accounting" student.

Small business and entrepreneurship resource center (SBERC) exercises highlight breaking research and entrepreneurial concepts. Dynamic SBERC exercises at the end of each chapter direct students to the Small Business and Entrepreneurship Resource Center with more than 900,000 business articles and company information on various exciting entrepreneurial ventures. Students learn how chapter topics apply to each situation as they examine intriguing companies, such as Dyson, Bear Naked Granola, Blue Nile, and iSoldIt!, LLC.

A full section devoted to developing a thorough business plan ensures success. This book includes a full complement of chapters devoted to the essential tasks associated with developing a business plan. The authors ensure that students answer all of the tough questions in developing a business plan. Targeted questions within the chapters in Part 3 lead students through the process of building their own plans by focusing on the pertinent, not the peripheral. An in-text sample business plan gives students a finished product to dissect and analyze.

The integrated learning system coordinates text and supplements for a winning approach. Beginning with the "Looking Ahead" learning objectives that open each chapter, this book organizes information into distinct, focused, and comprehensible segments. Numbered icons in the text margins indicate where coverage related to each objective appears. All relevant content related to learning objectives is recapped in end-of-chapter "Looking Back" summaries.

Alternate versions are available to match what the individual course covers. There are three additional versions of Small Business Management available to match what the instructor covers more closely. One version focuses on the pure entrepreneurship aspect of starting up a small business, another focuses on managing and growing a new business venture, and a third version is the full text with additional content covering the recent global economic crisis.

Entrepreneurship: Starting Up a Small Business (16th Edition): This version is a split of the main text focused on starting a small business, and consists of chapters 1-13, 22 & 23 from the main text.

Managing & Growing a New Business Venture (16th Edition): This version is a split of the main text focused on managing and growing new business ventures. It consists of chapters 1-5 and 14-23 from the main text.

Small Business Management (16th Edition), Global Economic Watch Edition: This version of the text is a paperback edition with extra content on the recent global economic crisis bound in. This additional content explores the historical factors building toward the current economic crisis as well as the impact on small business. It also contains a web access code to the robust Global Economic Watch website. The website is updated four times each day for premium current events coverage.